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You can see the the final 3 characters of the company name ‘Chiba Flour Corporation’. They are read right to left and the characters are in the old style, indicating the age of the bus (modern Japanese is read left to right).
The full name written on the bus as seen in my post is as follows:
Flour is Hanazourushi. Chiba Flour Corporation.
The elephant logo on the bus is the company mascot ‘Hanazourushi’ – literally the ‘mark of the flower elephant’.